You are invited to an interactive AREA Ruhr workshop by Dafydd J. Fell, SOAS, London (Department of Political and International Studies / Centre of Taiwan Studies) on 24 June 2019.
Part I | 4.15–5.30 PM
Taiwan’s Political History 1945–2000 in Ten (Election) Advertisements
In this interactive talk Dafydd Fell takes his audience on a journey through Taiwan’s political history from 1945-2000 through the lens of political advertising. Through content analysis of ten TV advertisements, he will discuss alternative partisan perspectives on this period and the development of multi-party politics after democratization. When looking at the advertisements, he will ask the audience to consider whether the advertisements are effective or counter-productive. The talk is also semi-autobiographical, as Dr. Fell discusses how he made the transition from a Chinese Studies student to a political scientist specialising on Taiwan.
Part II | 5.45–7.00 PM
Taiwan’s Recent Political History in Ten Advertisements: 2000–2016
This interactive talk is an extension of the previous lecture. It examines Taiwan’s political history from 2000-2016, focusing on the controversial Chen and Ma presidencies. Through content analysis of ten TV advertisements, Dafydd Fell will discuss alternative partisan perspectives on this period and the development of multi-party politics after the first change of ruling parties in 2000. When looking at the advertisements, he will ask the audience to consider questions such as: What is good political advertising? Can we see a link between political communication and election results? How have Taiwan’s parties and political agenda changed?